::: To promote a screening of Transformers last month in Los Angeles during an event called Gay Day at the Movies, GM supplied the car for online ads that featured “Bumble Bee Boys in Briefs” – two muscleboys washing a Camaro in yellow underwear with the car’s model name across the butt.
“The models lean seductively over the hood of the 2010 Chevrolet Camaro…. Grasping a wash cloth, they rub down the car until it sparkles as an unseen cameraman asks about the car,” according to MSN Money.
(Although it’s no longer on YouTube, USA Today found a bit of the vid still available on Bing.com (but only if you turn off “safe search”) )
GM didn’t pay for the videos which were created by a Camaro enthusiast, but did supply the car used in the ads, according to most reports.
MSN Money pitched a story about the online ad as an “implicit” attempt by the car company (which is emerging from bankruptcy today) to appeal to a niche market of possible gay buyers. (The story doesn’t ask the obvious question about whether any ad could make the car appealing to gay buyers.)
But After some anti-gay bloggers complained about the videos, GM somehow forced YouTube to remove clips from their service. (That they were able to force the removal of the video suggests that GM was able to put forth some sort of copyright claim about the video.)
If the video was, in fact, an implicit attempt by the car company to appeal to possible gay buyers, the company has now explicitly decided it does not want gay buyers. “The video was not appropriate and not in good taste," said GM spokesman Dave Barthmuss. He said executives decided the batch of vignettes “was not the way we wanted to represent” the Camaro brand to the general public.
[Think of that if you’re ever tempted to approach one a dealership that sells one of the company’s brands.]