Street signs with rainbow flag colors help define Philadelphia's 'Gayborhood'
photo: TowleroadHere in Seattle, the activists who claim to own the name "Seattle Pride" have proudly stated for years that they've grown up and moved beyond our town's gay neighborhoods. Seattle's annual gay pride parade was moved off of Broadway on Capitol Hill and now marches through a multi-decade construction zone on Fourth Avenue downtown, following roughly the same route in reverse as the town's wonderfully tacky Seafair Torchlight Parade.
Gay and lesbian activists and businesses in Philadelphia approached things with a different perspective, working for years to define and to claim for themselves an area that they could claim as their own "Gayborhood." The efforts culminated yesterday in the installation of official street signs bearing rainbow-flag colors. Philadelphia Daily News reports, New signs make it official: We have a gayborhood:
Welcome to the "Gayborhood."
A welcoming vibe is what organizers hope to inspire when visitors see new street signage that will designate a portion of the Center City District as the city's official gay, lesbian, bisexual and transgender-sensitive neighborhood.
The official "Gayborhood" extends from 11th to Broad streets, and from Pine to Locust.
"This sends a message to the region, country and world that Philadelphia is very diverse," said Councilman Frank DiCicco during yesterday's unveiling at 13th and Locust. "This is a tribute to gay people and people who aren't that they have a willingness to live and work together."
Michael Hinson Jr., City Hall's liaison to the LGBT community, and Tami Sortman of the Philadelphia Gay Tourism Caucus, joined DiCicco for the announcement.
The new street signs will feature the traditional GLBT rainbow, or "Freedom" flag underneath the usual street signs.
The rainbow design was created by San Francisco artist Gilbert Baker.
In all, 36 new signs have been installed in the community.
Four other North American cities officially designate LGBT-friendly neighborhoods: San Francisco, Chicago, Montreal and Toronto.
"The signage is an important symbol for this city," Sortman said. "The major thing is that we can use this in all of our marketing. We can say that we have a neighborhood."
The Philadelphia Gay Tourism Caucus estimates that the travel market for gay and lesbians is a staggering $54 billion. And Philadelphia, organizers say, should see a healthy share of that money, given the gay-friendly clubs, restaurants and other establishments dotting the newly designated district.
Something we don't see in Seattle: Activists proud of their 'Gayborhood' [contd.]
The street signs are just part of the efforts in Philadelphia to both serve the city's own LGBT populations and to attract tourist dollars to the city. For instance, the city recently funded a major study of LGBT demographics in the area. [Note: Link is to a current story in Philadelphia Gay News. Because of awkward design of the weekly's website, link will probably point to a different story after the weekend.]
"This is the first time a population-level study of homosexual and bisexual people has been conducted in Philadelphia," said Chris Bartlett, a project coordinator and head of the Gay Men's Health Leadership Academy of Philadelphia. "For the first time, we have a clearer picture of the size and some of the big characteristics of some of our diverse communities, and we are able to compare these homosexual and bisexual populations to their heterosexual counterparts."
Funded by the City of Philadelphia and the Philadelphia Foundation ? a philanthropic organization that allots funds to community groups ? the assessment was targeted toward the GLB community itself, the local and state government, local and regional foundations and businesses serving the community.
"Both the city and the Philadelphia Foundation wanted to make sure that they could appropriately target services and funding at GLBT populations throughout the city," said Bartlett. "They also wanted local, community-based organizations that serve the GLBT population to have access to these data for strategic planning and fundraising purposes. Data like these are very important because they help our GLBT populations to better understand ourselves. In addition, we can use these data to advocate for the needs of our communities. Looking at these available data sets allows the community to focus on getting answers to questions in other areas not covered by these data.
"Activists there aren't ignoring LGBT populations in other parts of the area by giving focus to one neighborhood as more specifically gay, but in Seattle the activists who own the name "Seattle Pride" insisted that they needed to move the city's parade off of Capitol Hill because many LGBT folks live elsewhere in the region.
Philadelphia's recent "Gayborhood" designation is just one part of a long-running campaign by the city's gay businesses and its official tourism agency to promote the city as a destination for LGBT tourists and thereby invigorate the businesses that cater to both local and visiting
PHILADELPHIA, August 18, 2006 - As shown by its high-profile ad campaign, "Get Your History Straight and Your Nightlife Gay," and resulting coverage on The Daily Show with Jon Stewart, CNN and other national media, Philadelphia has officially "come out" as a gay-friendly travel destination. The region is the place to learn about what it means to be an American by day and a gay American by night. Here, you'll find all the ingredients for a fabulous weekend getaway: a hot restaurant scene, great shopping, lively bars, clubs and cafes and a nine-block "gayborhood," as well as rich cultural attractions and historic sites.
The city's official Pride organazion prominently promotes the "Gayborhood" campaign on its website. Several other cities with official outreach to LGBT tourists, including Dallas, promote a gay-friendly neighborhood as a draw to gay and lesbian visitors. Seattle's official tourism site includes a home-page link for "LGBT Travel." The LGBT Visitors page includes this outdated reference to Capitol Hill:
The Capitol Hill neighborhood is the traditional hub of gay and lesbian culture and entertainment and hosts the annual Gay Pride Festival. However, Seattle's sizeable, progressive gay and lesbian population pervades the entire city.
The page also includes this brief reference:
Just a few blocks east of downtown, Capitol Hill's Broadway Avenue East and the Pike/Pine corridor offer affordable couture, vintage collectibles, music and art stores and plenty of fun cafes and coffee shops to cleanse a shopper's palate.
As downtown-focused activist here often point out, several cities that have more defined gay neighborhoods than Seattle has, hold their Pride events elsewhere. But in our view (which isn't shared by the Seattle-Pride-supporting hosts of this blog), it's exactly because Broadway and Pike/Pine are less defined as "gayborhoods" that the parade should have stayed up on the hill, even while the festival moved to the better facilities of Seattle Center.
The parade on Broadway and part of Pike or Pine was a way of "marking" a neighborhood -- a useful thing not because we all live there, but because it helped us to difine a small area of this larger city as uniquely our own for all the other months when the floats and marchers were not on the streets.
It's unfortunate that we all allowed a small group of folks to take that away from us.
[Update:] Just to be sure about it, we asked Philly Pride, organizers of that city Pride parade, if they march through the gayborhood or feel the need to go elsewhere in the city. Fran replied, "Our parade kicks off in the gayborhood, parades around the gayborhood, passes the oldest gay establishment in the gayborhood.
"Did I mentioned, our OutFest event in.October, is how our local gay neighborhood got the name the GAYborhood."
Good for them. We don't know if LGBT folks who live elsewhere in Phlly and Bucks County feel dissed by that, but -- somehow -- we doubt it.